Most of you know I share a ton of free content about how to create and build a personal brand that you can leverage for innumerable business opportunities as well as a step ladder for your career, but in this video I talk about something that is possibly more important that both of those reasons.

Personal Branding is modern communications. Period. There is literally no other place or landscape where the predominant modes of communications, in all forms, is taking place besides the online universe. Or, just the plain old internet. It is here, it’s not going anywhere, and everywhere you look - that is the method of communication that is resonating the most. This is a massive cultural shift over the last decade and if you don’t adapt you are literally non-existent. I got my start in the online space when AOL first started and I was downloading my own essays on a “blog,” which I later turned into my weekly blog on MySpace. Remember them? Of course you do.

I can tell you without a hint of doubt that the communities and people I came to cultivate and know were the backbone of my thriving relationships at the time. Yes, I said it. My internet buddies were just as powerful as my IRL buds. I can’t tell you how many people I would have never had the distinct honor of meeting and laughing with, hanging with, creating with, collaborating with and so forth - had I not decided to create and build a presence online. That’s what this video is all about and I would love for you to leave me a comment below letting me know if you consider creating a personal brand to meet and thrive in new communities and circles of friends? What are the major differences between your IRL friends and your online communities? I would love to know. Thank you for checking it out!